The Ideas Exchange-S1:E1: "Bethlehem Tilahun Alemu (SoleRebels) meets Jorgen Vig Knudstorp (LEGO)"

The Ideas Exchange

 

S1:E1: Ethiopian entrepreneur Bethlehem Tilahun Alemu is the founder and managing director of SoleRebels, which makes shoes out of recycled materials. Based in Addis Ababa, the company was created in 2004 to utilise the skills of the local community and create an eco-sensitive product. Ms. Alemu was named African Businesswoman of the Year by African Business Magazine in 2011.

Lego boss Jorgen Vig Knudstorp joined the company in 2001 and was named chief executive in 2004, taking over from Kjeld Kirk Kristiansen, whose grandfather founded the Danish firm in 1932. Mr Knudstorp has returned the failing family business to profit and transformed the way the company approaches industry.

 

Eavesdrop on the ultimate in high powered business conversation as two leading business figures from very different worlds come together to share their experiences.

The Ideas Exchange is a series from the BBC, in association with HSBC, exploring the minds shaping global business. It pairs up business leaders from around the world to discuss today's business landscape and their secrets to success.

 

 

FULL EPISODES

 

 

EXPLORE MORE: Business

“Reginald

Reginald F. Lewis was the first African American to build a billion dollar company, and he conquered life using the inspiring words he often quoted: 'Keep going, no matter what.’

The-Reginald-F-Lewis-Story.jpg

The Reginald F. Lewis Story

“INSEAD

INSEAD Knowledge showcases the latest in business research, bringing together people, cultures and global ideas to change lives and transform organizations.

INSEAD-Knowledge.jpg

INSEAD Knowledge

The Ideas Exchange web series logo

The Ideas Exchange: Eavesdrop on the ultimate high-powered business conversations as two leading figures from very different worlds meet and share experiences.

The-Ideas-Exchange.jpg

The Ideas Exchange

“Stanford

Stanford Graduate School of Business: Change the world with a deeper understanding of entrepreneurship and become an innovative, principled and insightful leader.

Stanford-GSB.jpg

Stanford GSB: Entrepreneurship


Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate.

Project-ReBrief.jpg

Project Re: Brief

“Columbia

Columbia Business School's Sanford C. Bernstein & Co. Center for Leadership and Ethics shapes the entrepreneurial mindset with theory and real-world practice.

Columbia-Business-School.jpg

Columbia Business School

 

 

 

LDTVLogo

Distributing top independent shows, movies, music and modern classics from around the world, LegendsDTV is changing the face of genius - Experience TV without limits!

LegendsDTV: The Global Entertainment Network | Set TV Free

LegendsDTV Links

Follow Us

Facebook
Instagram
YouTube
X
TikTok
Snapchat
Threads
Bluesky
LinkedIn
© 2026 Legends Digital TV. All Rights Reserved.

Search